This is HEADLINE.
This is HEADLINE LINK. – This blue in the link doesn’t even have to be colored because we have it programmed into the system to appear our brand blue by default.

When you don’t “hand specify” a color the code it much cleaner and easier to deal with. Not just for humans but the editing system and other browsers.

This is not.
This looks kinda like a HEADLINE LINK. (colored it #74adff – which would be colored automatically by WP IF we just make it a link.